For this assignment, we were asked to create a five-section website that depicts the history, process, and/or story of a selected topic. The page should've enticed its audience with a captivating hero section, then navigated the reader through highlighted sections until the narrative came to an end in the final section. We were asked to create the design and prototype in Figma.
I decided to choose fashion as my main focus because fashion is a dynamic and ever-changing industry, with new trends and styles emerging every season. It's a platform for self-expression and a reflection of our culture, politics, and social values. Through my website, I hope to explore the fascinating world of fashion, highlight emerging designers and trends, and spark conversations about the role of fashion in our lives.
The color palette plays a big role in this site due to it being about fashion. Should I make it flashy? Super bright? But I decided to give it a calm, simple color palette, giving it a very modern feeling without being too hard on the eyes. giving a smooth transition through the site.
The main typeface for the logo, I feel, does a great job of getting the point across that fashion is ever-changing and moving, and the font does a great job of carrying that theme forward.